Feature on ShelfedTT

What motivated you to start/ How did you start?

Hi I am Amara the CEO of Officiallychyll. We originally started back when I was finishing high school at the age of 17 but I only really figured out who my target audience is and what I would like to do with my business back in 2020, since then I have worked tirelessly to build my brand into what it is today. My brand provides clothing that allows women of all shapes and sizes to feel sexy while having unique pieces not normally provided by Trinidadian boutiques to choose from. 


I’ve always taken a liking to fashion from as far back as I could remember so this is definitely one of the steps I saw myself taking in order to grow in the fashion industry to where I can influence styles and new design concepts.


Many people think starting a business is as simple as just posting about it but it takes a lot of time, patience and effort to do so. However, finally putting yourself out there and watching your business grow is one of the best feelings in the world.

My advice to anyone thinking about starting their business is “GO FOR IT”, there’s always going to be a lot of people doing what you want to do and there’s always going to be a reason why you shouldn’t take the chance but it’s better to try and fail than to live with regret because you didn’t try at all.